Increasing brand awareness across all channels for Bright Green Technology
The Brief
After an extended period of limited marketing activities, my client was experiencing a significant decline in incoming inquiries and a weakening sales pipeline. With no clear strategy in place for sales and marketing, the business was struggling to attract new customers and maintain growth. Recognizing the urgent need for a comprehensive approach, the client sought to revitalize their marketing efforts, rebuild their pipeline, and implement a forward-looking strategy that would drive sustained success.
The Plan
The plan was to to review and assess the current marketing channels and analyze the data to identify strengths and gaps. This involved accompanying sales teams on customer visits to gain a deeper understanding of each target market and their unique needs. Additionally, I collaborated closely with the sales team to understand the existing strategy, lessons learned, barriers faced, and product offerings. Finally, it was essential to grasp the overall business direction and ensure alignment with company KPIs.
After completing this comprehensive review, I developed and presented a proposed marketing strategy and budget. The strategy was broken down into key segments, from enhancing brand awareness to tailored approaches for each target market. I provided a detailed "shopping list" of activities that spanned the entire marketing spectrum, ensuring a well-rounded and effective plan to drive growth.
The Results
With the launch of our new website, we saw significant improvements across key metrics, including increased visitor traffic, longer time spent on pages, higher mobile usage, and a notable rise in online inquiries. Alongside the website overhaul, we initiated brand awareness campaigns that led to a 15% growth in social media followers within the first year, and an impressive 60% increase to date, establishing us as a leader in our industry. Additionally, we implemented a targeted market strategy for a specific sector, where sales and marketing teams collaborated closely. This strategy yielded positive results from the first year and continues to drive growth today, as our market share steadily expands.
15%
growth in social media followers in the first year
