Devising social media calendars for business growth
The Brief
To raise brand awareness for Bright Green Connect, a relatively new brand, we wanted to leverage social media platforms to engage with our target audience. Putting together a schedule of varied content, from video's to carousels and live posts that supports sales and aligns to the company goals.
The Plan
By Identifying the key demographics of our target audience we can focus our attention on the channels that will offer maximum potential for our efforts.
Key Platforms:
1. LinkedIn – for professional outreach and B2B connections.
2. YouTube for video content showcasing products.
3. Instagram – for visually driven content and group brand storytelling
Strategy:
Our strategy was to create a content calendar that outlines daily/weekly posts, focusing on a mix of brand stories, product showcases, yearly seasonal comms, event promotion and industry-related content.
1. Engagement: Actively engage with followers through comments, direct messages.
2. Hashtag Strategy: Implement a strategic use of hashtags to increase discoverability and engagement.
3. Lead Generation Campaigns: Develop campaigns such exclusive offers, or downloadable resources (whitepapers etc) that capture leads through sign-ups or landing pages.
The Results
We created a varied content plan that aligned to our company goals. By utilising a scheduling tool we saved time and ensured the consistency of the posts. The end result was an increase of followers across every channel, improved engagement and sales activity and lead conversion through promotional campaigns.
11%
Lead conversion
